By now, many of you will already have tucked into the delicious evening snack bars that you found tucked up in your Aisling boxes, and perhaps indulged in the soothing meditation that was exclusively shared with the Irish at Heart community.
Today I wanted to give you all the opportunity to peek into the mind of Unwind – belonging to the extraordinary Deirdre Hynds! Deirdre drew inspiration from her own life experiences, creating a product and ethos to stimulate better sleeping schedules – a necessity in the hectic lives that we all lead today!
Still saving that Unwind bar for later? Read up on all the wonderful things that you have to look forward to!
When did you first come up with the idea of Unwind bars?
At the age of 17 I was diagnosed as a chronic insomniac, which led to almost two decades of obsessing over different ways to get a decent night’s sleep. The narrative surrounding sleep issues tends to be very negative, and I wanted to do something that brought more positivity to people who were proactively trying to improve this aspect of their lives.
Five years ago, I had a bit of an epiphany in relation to the management of my own chronic sleep problems, which resulted in a refinement and coalescence of different approaches. I incorporated diet improvements, regular yoga and meditation, and CBT-i (cognitive behavioural therapy for insomnia) into my day to day routine, while focusing on different aspects of my sleep hygiene (such as reducing screen time and exposure to artificial lighting at night). It was around this time that the idea of ‘Unwind’ first started to germinate.
As a natural born night owl, I do habitually tend to snack in the evening (much more so since becoming a mum mid-lockdown!) I decided to try and combine the ingredients that I use to help enhance feelings of rest and relaxation into a snack, and so Unwind bars were born!